Market research is the cornerstone that
supports the feasibility of investment projects.
It must answer a wide variety of questions,
DEFINITION OF THE PRODUCT
DETERMINATION OF THE MARKET SEGMENT
(PRICES, DELIVERY, QUALITY, SERVICE, FINANCING)
Market research allows for the visualization of
the commercial feasibility of a project before it can be implemented,
as well as for the periodical evaluation of changes and tendencies
shown by the targeted markets.
The elaboration of market research studies is
not an easy task. It requires a series of techniques as defined
under the Methodology section.
The thoroughness of a market research study may
vary widely from a simple poll to extensive analyses based on field
research covering a great territorial extent.